Your approval is part of the work
I run Crierwick for people running small UK businesses, including those doing the work on their own. When you are busy, a draft can give you somewhere useful to start. It should still sound like your business and say what you mean. That is why every draft from every helper goes into one review inbox for you to read.
You can approve or edit a draft there. Approved drafts can then be scheduled to publish. The distinction matters: preparing something is a different step from deciding it is ready. If a sentence misses the point, you can change it before giving approval. You do not have to search through each helper to find the work waiting for your attention.
One place to review the details
The inbox brings drafts from the helpers together. A planned social post, an article and a reply to a support message can all need different kinds of checking. You might look at the wording of a post, the facts in an article or the tone of a reply. The review inbox gives you a place to make those decisions.
I have kept approval close to the actions that matter. The Blog helper exports a finished article with its pictures for your site only once you approve it. The Email helper sends a reply from your mailbox only after approval. The Leads helper sends its drafted emails from your inbox once you approve them. For scheduled social posts, you pick the time and can edit or cancel an approved post before it goes.
Drafts in your voice
Your brand kit holds your logo, colours and voice together. The Social helper uses the voice you set in that kit when it writes posts. It can also make pictures in your colours. That gives a draft a starting point that reflects choices you have already made about how your business should look and sound.
I still want you to read the words. A brand kit can hold your preferences, but you are the person who knows whether a particular message feels right for a particular customer or moment. You can edit a draft before approving it. The kit helps the helpers begin with your voice; your review lets you decide whether they have used it well.
Business facts you can check
The Blog helper uses only the facts you have given it about your business, and it names where each came from. That matters when an article describes what you do. You can check a claim against the material you supplied instead of having to guess where the wording came from.
Crierwick also stores notes, documents and web pages as material the assistants can draw on, with sources named. I would use that trail while reviewing a draft: check that a statement is supported, correct anything that needs changing, then approve it when it says what you intend. A polished sentence is useful only if its meaning is right.
A monthly limit you can see coming
Every plan has a monthly limit on AI use and a warning before you reach it. New work stops at the limit. You can see usage by task, person or business, and a team can share one allowance. These controls give you a way to keep track of how the helpers are being used across the work you ask them to do.
I see the limit and the review inbox as practical controls for different parts of the process. The limit helps you monitor AI use before more work is started. The inbox gives you the final say over a draft. Together with the brand kit and named sources, they let Crierwick prepare work for you while keeping the decisions about your business in your hands.
Before launch: in my tests every post, email and reply went to a test outbox that shows exactly what would go out, and outside accounts were practice ones. Your own accounts connect at launch.
Drafted by the Crierwick blog helper on 26 October 2026 from facts I gave it, then checked against those facts. A draft until I have read it.